List every sender, once
An SPF record has to cover everything that sends email using your domain: your mailboxes, your website's contact form, your newsletter tool, invoicing software and help desk. Anything you leave out will fail SPF.
Make a list before you start: look in your sent mail and in the settings of each tool you use. Then select them here, publish the record, and check it with the SPF checker.
Keep it short
Every include: costs lookups, and the limit is 10. If you send newsletters from a dedicated tool, consider giving it a subdomain such as news.yourdomain.com with its own SPF record. That keeps your main record short and protects your main domain's reputation if a campaign goes badly.